At a Glance
Areas of Study
- Interpersonal and Organizational Communication
- Media Studies
- Rhetoric and Public Address
*Base Cost (cost per unit x program units) is provided to aid in program comparison only.
Exceptional communication skills are necessary regardless of your career path. APU’s Bachelor of Arts in Communication Studies prepares students to combine convincing arguments with appropriate media to convey an effective and compelling message. Exceptional communication skills are necessary regardless of your career path. Students learn how to bridge the gap between divergent viewpoints and find a common ground from which to address problems. This comes from the student’s exploration of theories and applications in small-group communication, rhetoric and public address, interpersonal communication, and research methods. These then provide a framework for advanced study in one of three areas of concentration: interpersonal and organizational communication, media students, and rhetoric and public address.
Interpersonal and organizational communication focuses on the communication and conflict-management skills needed in business and nonprofit settings. Media studies focuses on the role of broadcasting, electronic media, and film in persuasion and shaping popular attitudes. Rhetoric and public address centers on persuasion, argumentation, and debate.
To complement their studies, communications students can find internship opportunities in nearby Hollywood and downtown Los Angeles, where they gain hands-on experience and valuable contacts with companies such as the Walt Disney Co., Nordstrom, Warner Bros., K-EARTH 101 FM, KKLA, NBC, ESPN, Capitol Records, Universal Music, and more.
Pathway from Education to Vocation
Download the Communication Major Brochure to learn more about APU’s pathway from education to vocation, including graduate school and career opportunities.
Is This Major Right for You?
You’re a communication major if you:
- Enjoy interacting with and leading people.
- Are a good written and verbal communicator.
- Desire to explore the science behind why people do what they do individually and socially.
- Seek to build and develop people and programs in your career options.
- Desire to become skilled at working with people inhabiting diverse cultures.
- Excel at building relationships, teams,and effective processes.
- Enjoy fast-paced, challenging work environments.
- Want to help others work through conflict and come to mutually-beneficial solutions.
Learn more about this major. You also may wish to consider APU’s journalism major or public relations major.