Use Data to Successfully Guide Businesses

APU’s Bachelor of Science in Business Analytics prepares students to become data-driven leaders in the field of business. This major is for students interested in developing expertise in data science and data analytics with specialization in the field of business. This program gives students a foundation in business and business management, and they are able to customize their degree by selecting a concentration in accounting, economics, finance, or marketing.

Utilizing methods and systems to extract information or knowledge from large quantities of data that come in various forms, students learn to synthesize broad perspectives, knowledge, skills, and interconnections in business. Coursework gives students the opportunity to use big data and historical data to develop models that help organizations make data-driven decisions.

This program equips students to solve complex problems and offer practical conclusions based on real business data, as they learn to utilize models, theories, and techniques drawn from the broad areas of mathematics, business and management sciences, and management information systems. Students learn to analyze large quantities of data and discover value-oriented insights, becoming data-driven decision makers in their organizations. Information is applied to a wide range of data-rich business domains such as accounting, economics, finance, marketing, human resource management, and supply chain management.

Gain In-Depth Learning Experience

Students in this program acquire practical skills and experience in business analytics, building their portfolios and résumés through applied projects. Coursework includes opportunities for hands-on application with big data manipulation and analysis, system management, and data visualization, including multiple strategies to produce and leverage data-driven decision making.

Students may also participate in internships, student clubs and honor societies, and study-away opportunities. Students participating in study-away programs engage with issues of globalization, trade, culture, and global management and leadership as they travel the world visiting global and international organizations and learning from universities and business leaders around the world.

Certificates, Credentials, and Microcredentials

Today, employers are looking for new hires with technical skills in big data and data analytics. This program gives students the opportunity to earn industry-valued, internationally recognized certificates, credentials, and microcredentials, such as in spreadsheets, data visualization, business analytics, and much more, that can be added to résumés and uploaded to online portfolios, certifying and showcasing to potential employers their mastery of these skills. Learn more about the School of Business and Management’s certificates and microcredentials.

Is This Major Right for You?

You’re a business analytics major if you:

  • Enjoy working with numbers
  • Like solving problems
  • Care about clear and effective communication
  • Want to become a data-driven leader

Note: This information is current for the 2023-24 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.